Online Presentation: Study Unveiling the Potential of the Craft Sector

Escalera. Per Brandstedt

Online Presentation & Roundtable

Unveiling the Potential of the Craft Sector.
A Study on Production and Business Opportunities

Wed, 12 Mar 2025, 11.00 CET │ More info & download the report>>

The craft sector is experiencing one of the most exciting and fascinating moments in recent decades. While it faces challenges and uncertainties, there are also amazing opportunities, ranging from changing consumer trends to innovations in materials and technologies that offer new ways to grow. How can craftspeople and craft businesses navigate this landscape and make the most of the current opportunities?

Join us for an online presentation and roundtable discussion on the results of the survey Unveiling the Potential of the Craft Sector: A Study on Production and Business Opportunities. The survey identifies more than 100 possible practical opportunities for craftspeople and entrepreneurs to strengthen their businesses and provides valuable insights for the entire European craft sector.

Additionally, it includes a practical Craft Business Toolkit that offers guidance on:

  • Pricing strategies and market positioning
  • Branding and storytelling techniques to build customer trust
  • Tips for digital marketing and expanding your online presence
  • Strategies for forming cross-sector partnerships and increasing sales channels

The results will be presented by Rosa Muñoz, researcher, brand and trends consultant at OHAYŌ, who conducted the study.

The full results of the study, as well as the Craft Business Toolkit, will be freely available to download after the event.

The event is free of charge and open to everyone!

 

The study was conducted by OHAYŌ and commissioned by the European Crafts Alliance as part of the European Union co-funded Crafting project. This is the 3rd primary research related to crafts, craftspeople, and the challenges and opportunities in the European crafts sector.

The other studies are: