The European Commission has released a new report titled Creative Shifts: Empowering Culture for Sustainable Living. Produced by a group of experts from EU Member States, it examines how the cultural and creative sectors can contribute to the European Green Deal.
The document outlines the current landscape and provides recommendations for policymakers. It covers key areas like funding, the need for better data and the importance of using harmonised measurement tools to measure carbon footprints across the EU. One of the main points is ‘eco-conditionality’, which means linking public funding to environmental standards. It also notes that small businesses need specific support to manage these transitions without facing excessive bureaucracy.
Relevance for the Crafts Sector
This report is particularly relevant for the crafts sector. Craft businesses often operate as natural models of sustainability. They are typically micro-businesses rather than mass producers and they usually rely on locally sourced materials. The focus is on creating high-quality objects built to last, which directly counters the trend of throw-away culture. This approach supports the circular economy and strengthens connections within local communities. Beyond the environmental impact, crafts foster strong social connections within local communities, aligning perfectly with the report’s emphasis on social cohesion and circularity.