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When we look at a piece of fine jewellery, we notice the shine of the metal and the precision of the design. What often remains unseen is everything that came before it. Years of practice. Repetition. Patience that is difficult to measure.
In this episode of Craft Matters, Adriana Campo speaks with master goldsmith Pura Ferreiro. For more than 30 years, Pura has worked with granulation, an ancient and highly demanding technique in which tiny spheres of gold are fused, one by one, onto a surface.
It is slow work. It cannot be rushed.
Behind the finished pieces also lie questions.
What does it actually take to build a life around this level of craftsmanship? How do you sustain a practice that resists speed? What does mastery cost, financially and personally? And what happens when careful, time-intensive work meets an economy built on scale?
In this episode
Pura Ferreiro, Master goldsmith and granulation specialist, Munich
To see examples of Pura’s work, visit puraferreiro.de
Learn more
New to Craft Matters? Listen to Episode 1 to understand the policies shaping the sector, and subscribe so you don’t miss Episode 3 coming next month!
The podcast is available on Spotify, Apple Podcasts, iVoox, and YouTube.
Credits
Craft Matters is a podcast by the European Crafts Alliance exploring the people, policies, and practices shaping craft across Europe — from independent makers to cultural institutions and decision-makers. Through interviews, stories, and field recordings, the series reveals how craft lives, evolves, and contributes to Europe’s economic and cultural future.
Host & Producer: Adriana Campo
Continuity Announcer: Rachel Kelly
Story Editor & Dramaturg: Ana Kuntarič Brodersen
Executive Producer: Laura Miguel Baumann
Produced by: European Crafts Alliance
Original Music: The Walking Song — Adam Ben Ezra (from the album Hide & Seek)
Co-Funded by the European Union. Views and opinions expressed are those of the author(s) and do not necessarily reflect those of the European Union or the granting authority. Neither the European Union nor the granting authority can be held responsible for them.
Furthermore, any views or opinions expressed by guests do not necessarily represent those of the European Crafts Alliance.
